South Africa’s Newform Foods held a tasting of its cultivated lamb meatballs with 40 delegates from investment banking group Old Mutual South Africa.

The event was organised by Willshift and Emeritus, who were looking to give their client a taste of future food technologies.

“It's promising that corporate companies are curious about this technology and what the future of food production has in store for mainstream markets,” Newform Foods’ CEO and founder Brett Thompson told The Cell Base.

The day began with a meet and greet, where delegates heard from Newform Foods’ in-house chef. Then, 40 guests had the opportunity to try the start-up's cultured lamb meatballs.

“It was definitely the biggest tasting on the African continent (that we know of),” Thompson added. “It's also worthy to note that we hosted the largest tasting event in the Gulf region last year, so to do this on home soil is a great way to close out 2024.”

After the tasting, Newform Foods held a panel discussion with its R&D team and founder, Brett Thompson, with a live Q&A session.

“We had some great reactions to the meatballs with many commenting on the authentic taste and how similar it was to conventional lamb,” Thompson concluded.

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