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Meatable has named Jeff "Trip" Tripician as its new CEO, effective 17 June.
Tripician will succeed co-founder Krijn de Nood, who will remain on the board of directors.
With over 25 years in the organic and natural meat industry, Tripician will lead Meatable’s US market expansion following its upcoming commercial launch in Singapore.
He previously served as CEO of Grass Fed Foods and president of Perdue Premium Meat Company. He has extensive experience in the US meat market, with deep expertise in supply chain management, marketing sustainable meat products, fundraising and mergers and acquisitions.
Cees de Jong, chairman of the board of directors at Meatable, said: “I am thrilled to welcome Trip to Meatable as he is incredibly well qualified to lead us into this very exciting and important phase of growth for the company".
"With our launch in Asia planned for the fall, the next critical part of Meatable’s growth strategy is to drive expansion into the US, and we believe that Trip’s long and successful experience in the organic and natural meat industry will be invaluable in helping Meatable achieve those global commercialization and growth goals. We look forward to his immediate impact as we take Meatable to new heights in Asia, the US and beyond.”
Tripician commented: “Meatable is a one-of-kind food tech innovator with patented technology that can produce real and delicious meat at unprecedented speed, allowing product to be produced at lower costs than any other player in the industry".
"With global population growth stressing the world’s ability to meet accelerating demand for sustainable proteins, Meatable is positioned to lead the industry in a paradigm shift that will address key global issues, including climate change, water use, soil quality, humane animal care, food security, and, importantly, consumer acceptance – delivering an affordable and remarkable eating experience that could change the world.”
He continued: “Our global supply chain as it stands is not able to feed eight billion people without destroying the environment. Throughout history, technology has helped many industries evolve and solve significant challenges in transportation, medicine, communications and food. We expect cultivated meat to do the same, as an alternate solution to help feed a hungry world sustainably. The meat industry should be at the forefront of this initiative through innovation, and Meatable will play a major role in driving this meaningful change.”
Additionally, Meatable has appointed Dean Banks, former president and CEO of Tyson Foods, to its board, as part of its commitment to entering the US market.
Banks added: “Meatable has enormous potential to disrupt the cultivated meat space with its unique approach to product development and commercialisation. I look forward to leveraging my expertise in food, technology and biology to work with Jeff and the rest of the board to help Meatable gear up for its launch in the US.”
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