The Good Food Institute (GFI) has outlined its ongoing commitment to advancing protein innovation, emphasising the importance of core values and a collaborative global network as driving forces behind its mission in the food and beverage sector.

In a recent article on the GFI's website, the company's CEO Ilya Sheyman, articulated the organisation’s strategic focus for 2025, highlighting the urgent need for alternative protein solutions amid rising global demand for meat.

"As we all start a new year, I’m struck by the power of core values in pulling off world-shaping work in the face of constant change," Sheyman said in the article.

"Last year, more than 70 countries, including the United States, held national elections, considered by many to be the largest election year in history. Changes in leadership everywhere spur all sorts of societal shifts, creating new challenges and opportunities, knowns and unknowns, concerns and hopes – for all of us."

As the world approaches a population of 10 billion by 2050, the pressure on food systems is expected to intensify, necessitating innovative approaches to protein production.

Sheyman identified five core values that will guide GFI's initiatives:

Belief in change: Fostering an environment where alternative proteins – derived from plants, cultivated animal cells or fermentation – can thrive. This approach aims to meet growing consumer demand while addressing significant societal challenges.

Maximising impact: Focusing resources on areas that promise the greatest benefits, particularly in enhancing food system resilience through protein diversification. By reducing waste and creating new uses for agricultural byproducts, GFI aims to support farmers and improve public health.

Open knowledge sharing: Promoting the dissemination of scientific research and data to facilitate breakthroughs in protein innovation. The organisation has funded research in over 20 countries and supports collaboration between academic institutions and the private sector.

Evidence-based action: GFI’s strategies are grounded in robust data analysis, responding to the pressing challenges faced by food producers globally. By advocating for alternative protein methods, GFI seeks to provide sustainable solutions to the limitations of traditional meat production.

Inclusivity: Emphasising the importance of collaboration across diverse sectors to create a more sustainable food system. This approach aims to unite stakeholders in addressing the growing appetite for meat while promoting environmental and community wellbeing.

The organisation aims to leverage its global network to drive change in food production practices, aligning with broader trends towards sustainability and health.

Image credit: ©Good Food Institute

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