Forsea has officially unveiled the world’s first cultured eel, known as Unagi, in Japan – an important market where eel holds significant cultural and culinary importance.

This launch, announced by Forsea via LinkedIn, represents a pivotal moment for the food-tech industry, as the company aims to redefine traditional seafood consumption with its sustainable offering.

The introduction of cultured Unagi comes at a time when the demand for sustainable seafood alternatives is on the rise. Japan, renowned for its culinary artistry and deep appreciation for eel, provides an ideal backdrop for this innovation.

Japan is the world's largest consumer of freshwater eel (Anguilla japonica), accounting for nearly 50% of global consumption, with a market valued at approximately $10 billion.

Forsea's product development was closely aligned with local culinary traditions, ensuring that the cultured eel meets the high standards expected by Japanese consumers.

The company’s initiative is supported by strategic partnerships, including collaborations with the Economic and Trade Mission of the Embassy of Israel in Japan and the Israel Export Institute. This backing underscores the importance of international cooperation in advancing food technology and promoting sustainable practices.

Eel appeal

A recent survey conducted by Forsea highlights a significant openness among Japanese consumers towards cultured eel alternatives.

The survey indicates that 25% of respondents are eager to try cultured eel, regardless of price, signaling a potential shift in consumer behaviour amidst rising concerns over sustainability and food security.

Read more about the study here.

The launch of cultured eel is poised to address several challenges facing the seafood industry, particularly overfishing and environmental degradation.

As traditional eel populations decline due to unsustainable fishing practices, Forsea's cultured alternative provides a viable solution that aligns with global sustainability goals.

Cultivated seafood products like Forsea's Unagi are not only designed to be delicious and nutritious but also aim to minimise the ecological footprint associated with conventional seafood production.

Initial reactions from stakeholders and consumers have been positive, highlighting the potential for cultured eel to capture market interest. Forsea’s commitment to innovation and sustainability positions the company as a frontrunner in the alternative protein sector, particularly within the seafood category.

As the company moves forward, it plans to leverage feedback from this launch to refine its offerings and expand its market presence. Forsea is dedicated to working with local partners and culinary experts to ensure that its products resonate with consumers while adhering to cultural preferences.

Image credit: Forsea