Animal-free dairy company Bored Cow has expanded into 2,000 Albertsons stores across the US, marking the first time that a dairy product made via precision fermentation is available at retail in all 50 US states.
Bored Cow uses whey protein derived through precision fermentation as its base. Microflora are taught to convert plant sugars into milk proteins in large bioreactors before Bored Cow adds plant fat, cane sugar and other sustainable ingredients, such as upcycled citrus fibre.
The resulting milk is said to look, feel, taste and act just like traditionally produced cow’s milk, but without animal cruelty and with a fraction of the environmental footprint.
Bored Cow conducted a third-party, ISO-aligned life cycle assessment to compare the impact of its ‘original’ milk to conventional and organic dairy milk from ‘farm to factory.’ it found that its precision-fermented milk requires up to 96% less land, uses up to 67% less water and emits up to 44% fewer greenhouse gas emissions.
The product is 100% lactose-free and cholesterol-free, packed with complete protein and fortified with calcium, potassium, vitamin D and vitamin B12. Unlike some plant-based milk alternatives, Bored Cow milk cooks, bakes, freezes, froths, foams and steams just like dairy milk.
The four-packs of 11oz chocolate milk and original milk can be found in the shelf-stable section of US stores including Albertsons, Safeway, Vons and Shaw’s, with a suggested retail price of $6.99-$8.99.
The expansion significantly increases Bored Cow's distribution, making sustainable dairy more accessible to consumers across the US.
Ben Berman, Tomorrow Farms’ founder and CEO, said: “We are thrilled to partner with Albertsons to bring Bored Cow to more folks across the country. We couldn’t be prouder to launch our Bored Cow four-packs with Albertsons and help to bring sustainable dairy to the next generation.”
Bored Cow is the first brand and product line from Tomorrow Farms, a US-based next-gen food-tech company.
This update follows the brand's launch of its fruit-flavoured drinking yogurts, made with dairy derived through precision fermentation, in March this year.
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